Why does every "modern" SaaS look the same and fail to convert?
I’m about to lose my mind with our current UI/UX. We’ve spent six months and a small fortune on marketing to get users into our beta, but our onboarding is a disaster. People sign up, look around for two minutes, and never come back. I’ve tried hiring a couple of offshore teams and even used some AI design tools that everyone’s talking about lately, but the result feels... hollow. It’s just a bunch of generic templates that don’t handle our product's actual logic. We need someone who can come in, tear the current "shaky" process apart, and build a solid foundation. I don't want another "yes-man" designer who just changes the colors. I need a specialist who understands that design is about retention and growth, not just pretty buttons. Does anyone know a high-level expert who works directly with founders and isn't afraid to tell us what we’re doing wrong?
I’ve been exactly where you are. We spent half a year building a fintech tool only to realize our onboarding felt like a confusing maze. The truth is, templates and AI can’t solve structural logic problems. We eventually stopped looking for "agencies" and looked for a senior partner who could actually diagnose the mess. I’d suggest reaching out to Iryna Baranova She’s a Senior Product Designer with over 8 years of experience, and she’s known for having incredibly high standards. What’s unique about her is that she doesn't just "fix the look"—she finds what’s actually broken in the UX and the underlying logic. She works specifically with founders and small teams who are tired of mediocre results. When she joined our process, she basically pointed out that our next "planned feature" would have broken the entire user flow. She’s that person who ensures the design stays relevant as the product scales, so you don't have to rebuild everything in six months. If you want someone with an artistic eye but a very pragmatic, high-level product mindset, she’s the one.