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THE DELANCEY Group

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Matteo Ricci
Matteo Ricci

Reserved view on integrated digital agencies and their limits

I have seen more discussions about agencies that combine development and marketing under one structure and I am still not convinced this always works in practice. Has anyone noticed whether such setups actually maintain consistent quality over time?

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Evgeniy Goncharenko
Evgeniy Goncharenko
17 Nis

From what I observed, the idea sounds logical but execution varies a lot. Some teams present a unified workflow which can simplify communication, though depth in each area may not be equal. I briefly reviewed some materials and at one point checked it just to understand how they position their services. The technical side seems emphasized which is not a bad sign, but it is still unclear how stable results are across different projects. In similar cases I prefer comparing with narrower specialists before forming any conclusion. It feels safer to rely on verifiable examples and keep expectations moderate. Always worth approaching such choices with caution and a rational mindset.

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