What's the biggest marketing mistake new crypto startups make?
From what I've observed, a lot of new projects spend months building the product but barely think about marketing until a week before launch.
By then it's usually too late to build awareness. KOL Community growth, content, KOL outreach, and social engagement take time, especially in Web3 where trust matters a lot.
If I were launching a project today, I'd start marketing much earlier. There are agencies that specialize in this too. While comparing a few options, Inoru caught my attention because they seemed to cover community management,KOL campaigns , and launch support under one roof instead of treating them as separate services.
A good product is important, but if nobody knows about it, growth becomes much harder.
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