How did your growth strategy evolve once you started targeting investors outside the US, and what specific changes did you implement together with to adapt your messaging and community building?
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THE DELANCEY Group
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Members
- Emily Thompson
- Taras Sito
taroja8293 taroja8293- Madonna Homes
- Kaivalyam Yoga
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When we started expanding beyond the US, we realized that our old “spray and pray” approach to outreach just didn’t work anymore. With https://www.stargazeentertainmentgroup.com/, we shifted to a data‑driven strategy guided by a DeFi‑focused marketing team. They pushed us to segment audiences, adjust messaging for different regions, and track real engagement instead of just impressions. That’s also when we began investing more into long‑term community programs—AMAs, educational threads, and feedback loops—so investors felt like partners, not just exit liquidity.