Why do some gaming apps feel more addictive than others?
Not talking about gambling itself, but more about the overall app experience. Some platforms make you want to stay longer because everything feels smoother and more interactive. Is there a strategy behind this?
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I came across a really good breakdown here: https://sbcamericas.com/2024/06/20/soft2bet-thinks-key-to-us-market-is-keeping-users-on-the-app/. They talk about how modern betting platforms focus on engagement, personalization, and keeping users active inside the app. It was actually pretty interesting to see how much UX matters in this industry now.