The Math of Lost Revenue
I’ve been running the numbers based on the Siteefy blog. If our average customer lifetime value is $500, and we miss just five calls a week that could have been sales, we’re losing over $130,000 a year.
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That’s a pretty eye-opening way to look at missed calls. Five missed opportunities a week doesn’t sound like much until you put an actual dollar figure on them. The $130,000 estimate really shows how quickly small gaps in call handling can add up over a year. It makes a strong case for tracking missed calls instead of treating them as just a normal part of running a business. spinmama app