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THE DELANCEY Group

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Marina Tkachuk
Marina Tkachuk

grow my YouTube channel

Hey everyone, I’ve been trying to grow my YouTube channel for a few months now, but I feel like I’m just posting content blindly without a real plan. I’ve heard that using YouTube Analytics can completely change how you approach content strategy, but I’m not sure where to start. Does anyone have tips on analyzing the right metrics to actually make better videos and keep viewers coming back?

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Valensia Romand
Valensia Romand
Nov 20

Absolutely, I’ve been through the same frustration when I first started. One thing that really helped me was focusing on watch time and audience retention rather than just views. For example, I noticed in my analytics that certain videos had a strong click-through rate but people dropped off around the 2-minute mark. After adjusting my content style to be more engaging in the first 2-3 minutes, retention improved significantly, and overall watch time increased. Also, pay attention to the traffic sources and see which platforms bring in consistent viewers. This helped me plan content that caters to where my audience actually finds me. You can get a lot of insight from tutorials and breakdowns like this one: liven reviews. It goes into practical examples of using analytics to shape content strategy, not just abstract numbers. I also realized that experimenting with thumbnails and titles is part of the analytics process because you can literally see which combinations improve click-through rate and retention simultaneously. It's like running a mini experiment every time you post.

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