Has anyone used paid social for SaaS?
I’ve been looking into paid social for SaaS lately and trying to understand what actually makes a difference https://aimers.io/services/paid-social-media-agency . We’ve considered LinkedIn, Facebook, Instagram, and TikTok, but it’s still hard to tell which channels are worth putting time and budget into. From what I’ve read, testing different audiences and ad creatives seems to matter quite a bit, but results appear to vary depending on the product and target market. I’m also unsure whether managing campaigns in-house is usually enough or if there’s a point where outside help becomes useful. Has anyone here tested a few of these platforms for SaaS? Curious to hear what worked and what ended up being a waste of time.
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