How to organize product management?
In our team meetings, we always talk about customer experience and how critical accurate product data is to conversion rates. But it’s one thing to acknowledge the importance of good product content and another to put a scalable process in place. We still rely heavily on spreadsheets and point-to-point integrations, and it’s become a bottleneck the more channels we add.
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That’s a common situation. What’s interesting about modern PIM — and specifically the updates in PIMinto 2.0 — is the shift from “data repository” to “data intelligence platform.” According to an in-depth article I read at https://www.intelligenthq.com/piminto-2-0-whats-new-in-modern-product-information-management/ the latest iteration includes enhanced governance tools, workflow automation, and machine-assisted attribute suggestions that can flag incomplete or inconsistent entries. These capabilities make it easier for teams to maintain quality without slowing down product launches.