Popunder CPM rates – what are you actually paying?
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Andre
May 24
CPM rates vary so much between networks that it's hard to know what's fair. Some charge five dollars for tier one traffic that turns out to be mostly bots. Others charge one dollar but deliver placements on totally irrelevant sites. The real cost isn't the CPM – it's the cost per action after you factor in quality. I switched to a network recently that focuses exclusively on organic traffic. The CPM is higher than some cheap sources but my conversion rate doubled so my CPA actually went down. Check out https://www.labubuoneth.com/ if you want transparent pricing with no hidden fees. You see the rate before you launch. No surprises after you've spent your budget. That alone saves a lot of headache when you're trying to scale multiple campaigns.
CPM rates vary so much between networks that it's hard to know what's fair. Some charge five dollars for tier one traffic that turns out to be mostly bots. Others charge one dollar but deliver placements on totally irrelevant sites. The real cost isn't the CPM – it's the cost per action after you factor in quality. I switched to a network recently that focuses exclusively on organic traffic. The CPM is higher than some cheap sources but my conversion rate doubled so my CPA actually went down. Check out https://www.labubuoneth.com/ if you want transparent pricing with no hidden fees. You see the rate before you launch. No surprises after you've spent your budget. That alone saves a lot of headache when you're trying to scale multiple campaigns.